To assert that all eCommerce merchants are WeChat users may appear as an ambiguous assertion, but it is almost definitely the case in China nowadays. Hence, if you decide to start an eCommerce in China, then you’ll have to play with the Chinese rules: sell through social commerce and start building your WeChat Mini Program. However, this particular trend appeared in China several years ago and has now been in use for a really long time. And video contents permit them to visualize the products, collect feedback and buy. Shoppers now enjoy buying inside a community, through social media and KOLs fanbases. In the West, Social Commerce is only starting to emerge into its own in 2020 through social networks such as Facebook and Instagram. Forget about Website in China: Choose Social Commerce Mini-programs through WeChat are broadly used and excellent solutions for your eCommerce business in China. It's today, considered the best platform to showcase and promote goods in the whole of China. This reason, amongst many others, is why almost everybody enjoys using WeChat in China. WeChat provides a social media network and a unique payment mechanism. This type of WeChat Mini Program described above can be developed with Magento by digital agencies like ITC.Īside from these, there are many other reasons why Magento is the perfect solution for building Mini Programs but before we dive into those reasons, Let’s first discover the WeChat ecosystem and learn a bit more about Mini Programs.
On the other hand, if what you intend to own, build, and design is a WeChat Mini Program without limits, one to which you can add all the features you need such as integrating referral programs and collecting all your eCommerce data, then you definitely need a Magento framework. This is the same data you need for tailoring your products and services so that you can continue giving your customers exactly what they need and exactly when they need it. Also, a third-party site will not allow you to gather customers’ data. However, these providers do not permit the development of a personalized and highly customized designed solution. Third-party sites are great solutions for very small businesses with a very tight budget and who only need a simple solution. There are basically two options when it comes to WeChat eCommerce: either you choose to use a third-party eCommerce site like Youzan or Weidian (the Shopify of China), or you can go ahead and build your own Mini Program from scratch using a backend framework such as Magento.
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There is no need to download a ton of different applications: everything is inside WeChat, from your Taxi booking to your Coronavirus tracking code.īut how can you build your own eCommerce WeChat Mini Program and start playing the Chinese eCommerce game? Magento vs Youzan The Mini Programs are like Mobile Applications but in a simpler version that has been directly integrated into WeChat. The social app is now famous for, among other things, its Mini Programs. WeChat is the number 1 Chinese social media, with over 1.2 billion users in August 2020. That was for sure an excellent decision you just made.”
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